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... the campaign promotes two new varieties of items which the conagra foods frozen meals brand launched this summer ... new marie callender's fresh flavor steamers are "steamed to perfection in minutes, giving the fresh flavors and textures of a homemade meal," the voiceover says ... ) likewise, the brand is also tapping into the comfort foods trend by highlighting meals such as scalloped potatoes and ham and vermont white cheddar mac and cheese in advertising for bakes ... in its research, the packaged-foods company found that consumer preference for comfort food is still relatively high, and even more so in an economic downturn ... research showed that americans weren't just looking for foods that reminded them of their childhood, but they wanted more time to savor it as well, conagra said ... it follows a larger push by conagra to expand the microwavable and steaming—or patented cooking portion—of its shelf stable and frozen foods business, especially as more consumers eat at home or pack lunches in a downturn ... that was mainly due to a ramp up of new, steamed frozen foods from the major consumer goods companies in recent years, said harry balzer, chief industry analyst with npd